Popular, expensive wines rarely go on sale, so if you want to get a case of really good wine that won’t cost you much, visit small, family-owned wineries that you know of. Obviously, wines that you can get directly from the producer are a lot cheaper than the ones you find in supermarkets or local wine stores. The reason is that there is no middleman and there are no utilities the retailer or even the producer should spend for.
If you’re up to it, you can join winery tours that usually include visits to family vineyards as part of their package. The trip may cost you, but believe me when I say that it will be worth it. Alternatively, you can do a quick search online to find out whether there’s a winery near your area that you can visit on your own. You’ll be surprised to find out that wines produced from these family-owned vineyards are just as good (or sometimes even better) than the ones you usually find in your local wine store, but the most interesting part is that they don’t cost as much.